The club projects to sell about 24,000 season tickets, the same as last year, he said. The sales pace is ahead of last year, he said, citing the Dodgers' first trip to the NL championship series in 20 years and the price freeze on season tickets.
Renewal payments are due Friday, and Mannion said he does not expect the uncertainty over Ramirez to impact most of the roughly 10% of accounts still outstanding.
"We've had plenty of 'Hope you sign Manny' but not 'You won't see a penny from me if you don't,' " Mannion said.
Still, he said, the Dodgers probably could sell another 2,000 season seats if they do sign Ramirez. At the average ticket price of $29.66, according to Team Marketing Report, plus the roughly $17 that each fan spends on food, drink and parking, those additional 2,000 seats would translate into about $7.5 million in gross revenue.
It appears the Dodgers are well on their way to once again selling 3+ million tickets. With 2008 being the glaring difference, the Dodgers haven't exactly been the poster boys of success during the past twenty years. Yet each season despite the failures, the injuries, the rising costs of going to a game, and Brett Tomko we still attend. We're being held captive and truly loving it.
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